Through their meal planning platform Appetise, that inspires many to eat better and break free from their everyday boring meals, they have built out Appetise Insights for FMCG brands. Using insights and data direct from the Appetise platform they help FMCG brands to understand exactly how and why their products are being used. Brands can now know their consumer at a deeper level than ever before, going beyond just identifying what products are in everyone's shopping trolley.

Appetise Insights help FMCG marketers learn who buys their products, what drives their shopping decisions, how their products are being used after purchase and so much more that is currently not available in the existing data landscape. These crucial findings allow FMCG companies to streamline decision making processes, identify upcoming trends, justify marketing investment, and improve ROI